Comunicação Científica nas Redes Sociais

Rafael  Dos Santos Moreira

Autores/as

Rafael dos Santos Moreira Universidade Estadual do Sudoeste da Bahia Autor/a https://orcid.org/0009-0002-1237-8345

Palabras clave:

comunicação científica, redes sociais digitais, divulgação do conhecimento

Resumen

O presente artigo tem como objetivo analisar e sistematizar a produção científica recente sobre a comunicação científica nas redes sociais, identificando seus principais enfoques teóricos, estratégias comunicacionais, contribuições e desafios em contextos digitais contemporâneos. Para isso, foi desenvolvida uma revisão narrativa e integrativa da literatura, com critérios explícitos de busca, seleção e análise. A busca foi realizada em bases de dados acadêmicas internacionais e regionais, aplicando critérios de inclusão e exclusão previamente definidos. A análise das informações foi conduzida por meio de uma abordagem qualitativa e análise temática, organizando os resultados em cinco categorias analíticas. Os achados evidenciam uma diversidade de marcos teóricos (do modelo de déficit aos enfoques dialógicos e de plataformização da ciência) e uma marcante diversificação de estratégias e formatos comunicacionais nas redes sociais. Identificam-se contribuições significativas para a democratização do acesso ao conhecimento, a visibilidade social da ciência e a promoção da ciência aberta. No entanto, também se destacam desafios relevantes, como a desinformação, a simplificação excessiva de conteúdos científicos e a necessidade de maior formação comunicacional dos cientistas.

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Comunicação Científica nas Redes Sociais

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