Comunicação Organizacional em Tempos de Crise

Lucas Felipe  Andrade Nunes

Autores/as

Lucas Felipe Andrade Nunes Universidade Federal de Catalão Autor/a https://orcid.org/0009-0000-1257-7198

Palabras clave:

comunicação organizacional, gestão de crises, reputação institucional

Resumen

O presente artigo de revisão tem como objetivo analisar e sistematizar a produção científica recente sobre a comunicação organizacional em tempos de crise, com o propósito de identificar os principais enfoques teóricos, modelos de gestão, estratégias comunicacionais e desafios que as organizações enfrentam em contextos críticos. Para isso, foi desenvolvida uma revisão sistemática da literatura seguindo as diretrizes da metodologia PRISMA, que incluiu a busca, seleção e análise de artigos científicos publicados em bases de dados acadêmicas internacionais e regionais. A análise das informações foi realizada por meio de uma abordagem qualitativa e análise temática, organizando os achados em categorias analíticas. Os resultados evidenciam uma evolução da comunicação organizacional desde enfoques instrumentais até perspectivas estratégicas, interpretativas, relacionais e éticas. Destaca-se a centralidade da comunicação interna, da liderança comunicacional, da gestão da reputação e do impacto da comunicação digital e das redes sociais na dinâmica das crises organizacionais. Conclui-se que a comunicação organizacional constitui um componente estratégico e constitutivo para a gestão de crises, sendo fundamental para a construção de sentido, a confiança, a legitimidade e a resiliência organizacional em ambientes complexos e altamente mediatizados.

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